About JJ Beasley, MS RD

JJ's Nutrition Journey

Growing up in Colorado I was always doing something outside and heavily involved in sports. This is where I became accustomed to the needs of athletes at high elevation. During my sophomore year of undergrad, I became more interested in and drawn to the field of nutrition. During this time, I also started to develop my own health problems that affected all aspects of my life preventing me from living my fullest life. These personal health problems helped to kickstart me onto the path I’m on today.

I have always had a passion for science and food. I love the concept that nutrition can have either the most beneficial or detrimental impact on both athletic performance and overall health. As I started to get more competitive in college athletics, I noticed the impact of eating certain foods before a competition or meet had on my performance.

My professional experience began after receiving my bachelor’s degree in business management & international business at Oklahoma State University. I went on to complete my master’s degree in Nutrition and my dietetic internship at Boston University.

Today I am a Registered Dietitian and I serve as a performance dietitian at the University of Georgia in their Olympic Sports department. Since starting my nutrition journey I have worked with hundreds of health & wellness companies on social media, counseled all kinds of amateur, collegiate, and professional athletes as well as people who are just looking to improve their overall health & body composition. Whether assisting an adult with weight management or educating an athlete on what to eat to improve their performance, I have a passion for helping others achieve their goals and teaching them how to make healthy eating a part of their daily lifestyle.

Our Team

J.J. Beasley

CEO & Founder

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Cam McDonald

MS, RD, LD

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What My Clients Say

“As a woman, I have always been self-conscious about my more muscular build. JJ helped me understand that this was a distorted old fashioned, media driven perspective. Now, I enjoy food more. Because of his guidance I am free to live my best life. I searched high and low to find a nutritionist who could shoot straight with me. JJ provides the expertise to uniquely dial in to what I specifically needed. He simplified what would work for me, I have seen drastic results and more importantly my mental health around this has changed for the better.”
Cindy
“I cannot suggest working with JJ on nutrition enough. More than anything, he is attuned to what it means to be human before being an athlete. I was able to find a greater sense of balance without ever feeling pressure to fit perfectly in a box bound by macros. His approach improved my functional goals while increasing my quality-of-life surrounding food.”
Corey
“Working with JJ not only helped me drastically improve my body composition, but also laid the foundation for a better understanding of the impact nutrition has on me - how I perform and how I feel. Yet for how fundamental of a breakthrough this was for me, JJ managed to keep it fun and brought a levity to the process that made it easy to believe I could just keep going.”
Marc
“Not only did J.J. help me dial in my performance, but he helped me create a better relationship with food and taught me how to create that healthy balance between life and fitness/nutrition. I will be using all his tips and tricks he taught me for the rest of my life.”
“J.J. is extremely knowledgeable when it comes to nutrition, he does not bullsh*t you and works with you on a consistent basis to help you reach your goals. Highly recommend especially if you constantly fall into that trap of following fad diets, he helps you create a healthy lifestyle that is sustainable.”
Christina
“Pre JJ, my belief was the path to high performance and health was 90% effort and 10% food. I am actually shocked to learn it is actually the opposite. It’s taken a few restarts, but with JJ’s guidance I now know that if I am smart about how I eat, train and recover, my performance gains are much greater. And the crazy thing is it feels easier and less punishing. Maybe it’s because I’m stronger, lighter and no longer confused about which direction to run. The bottom line is I’m happier! It’s crazy counterintuitive for me but it’s true. There is so much nutrition misinformation and myth out there it made my head spin. I highly recommend JJ if you are sincere about reaching your goals and staying healthy while having fun.”
Scott

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